Choosing the right networking group that will benefit your business.

We have all been there and done that, gone to a networking group with hopes of finding the right client or referral resource for our business. But, a few minutes into attending that meeting your hopes are just like a Tom Brady football, deflated! You have realized that the attendees are more B – C (business to consumer) and you are more on the B – B (business to business) side.  

I am currently experiencing this with Your Remote COO. I am a very experienced networker. I know that I will never, ever find my perfect client at a networking event, meeting or group. But, my goal is to find someone connected to my perfect client at the meeting or event.  We all know the concept of the 6-degress of separation. The good thing is that I know what or who the perfect client for Your Remote COO is and that is the first obstacle to overcome when choosing a networking group. 

How do you find the right networking group for you? You can do what I am doing by attending a few here and there and getting a feel for them. But honestly, this is turning out to be a waste of my time. Just so you know, I am doing my research on these groups before I attend. I look to see who leads the group, what businesses are part of the group and of those businesses who is the representative. Because as a B – B company, the last thing I want is a group with realtors, MLM (Amway) representatives, P & C Insurance (Jake from State Farm) agents and Mortgage Brokers. Those people, while professional, will never get what Your Remote COO does and in all honestly can’t be trained to give a qualified B – B referral. 

So, that takes me to the last obstacle of finding a good networking group. Once you have found your perfect groups, it is up to you to educate the people in the group on how to give you a referral. That means knowing how to articulate what you do in 60 (sometimes 30) seconds or less. The dreaded elevator speech. Before you open your mouth, remember that no one cares about what you do. Watch this video by my good friend and networking mentor Dave Sherman.  

To sum up how to find a good networking group; 

1.       Do your research of the members. Are they selling to the same or similar type of businesses as you?

2.       Attend the meetings. Get to know the people in the group. Sit down one on one with them.

3.       Know what you are going to say that will allow the members to understand how to give you a good referral.

4.       Learn what they are looking for so that you can make good referrals for them.   

There is no magic pill but like anything worthwhile, you need to put effort into networking. Taking a line from Dave Sherman, “it is networking, not netsleeping”. You have to work at it to be great at it. 

In the last 6 weeks that Your Remote COO has been operational, we have been introduced to several very successful entrepreneurs. These executives love the concept of Your Remote COO and the passion that we show when we talk about how we want to help others achieve more out of their business, staff and lives. It could be that a “networking group” is not the key for you. It might be more a matter of taking the time to find the right people to connect with that share the same passions for business, life, people and charity as you. While Your Remote COO doesn’t train you to network, we can help with that elevator speech by working with your team to communicate the vision of the owner or CEO of the business.  

Operations touches all aspects of the business, Your Remote COO is there to help coordinate everything from SOPs, Marketing, Sales, HR, Accounting and everything else in between. Give us a call at 480-426-0700 or just schedule a free 60-minute consultation with us. We will ask you what you do so, be prepared to give us your 60-second elevator speech.  

All the best in success 


Stuart Selbst is the Founder and Managing Partner of Your Remote COO. He is a business leader with a passion for helping others succeed. Throughout his career, he has worked to find more effective ways to organize processes while getting projects completed and keeping costs and budget in check. While mastering the skills of operational efficiency over the years, Stuart has been able to help hundreds of businesses around the globe grow consistently and profitably.